FINFROCK Campaign Plan

FINFROCK, a precast, design-build construction company hired six student-run teams to prepare a campaign through our final capstone course at UF.


These campaign plans were geared to solve FINFROCK's marketing & advertising problems by providing innovative and measurable solutions.


My team & I placed first within the competition, delighting FINFROCK with many usable ideas and setting the bar for future Campaigns classes.


• 200 page campaign plan

    • Primary & secondary research

    • Marketing objectives and strategies

    • Creative plan

    • Media plan

    • Logo and style guide

    • Print and banner ads

    • Social media

    • Public relations

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