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  • Writer's pictureBianca Crowe

Is Going Viral on Social Media Really the Goal?!

Think again... Let's chat about the REAL key to social media success and the hot topic in social media land: the allure of viral videos. 

going viral on social media

While getting a video to blow up online (that is, a meaningfully large number of views to you) seems like the ultimate goal, it might not be the golden ticket people think it is…

First off, the lifespan of viral content is typically short-lived. 

Yes, your views might skyrocket, but so often they plummet just as quickly, leaving little lasting impact on your brand's long-term growth or bottom line. Remember, success and ROI are not one-size-fits-all. What constitutes a win for one business will look very different for another.

Second, you might attract the wrong audience.

In the rush to go viral on social media, it's easy to forget that not all views are valuable. The goal isn't just to get eyes on your content, but the right eyes. Quality, in this context, definitely trumps quantity. An engaged, niche audience that cares about your message and is likely to convert is infinitely more valuable than a fleeting surge in views from those with no real interest in your brand. Do you want 1,000 new followers that don't engage with your content and never buy from you? Nah, me neither. 

“Okay okay, so what SHOULD I focus on then?!” 😅

Creating content that resonates with your target demographic. This approach fosters a community of followers who are genuinely interested in your brand, potentially leading to higher engagement rates, stronger loyalty, and ultimately a better ROI for your efforts. 

Wanting your time in the limelight is totally normal, but try not to sacrifice meaningful content in the process. Meaningful engagement with a targeted audience around relevant content is where true value lies. And hey, if that content goes viral? That’s a true win-win in my book. 🏆

At the end of the day, you don’t have to go ‘viral’ to have a successful business or ‘keep up with the times.’ You just have to do you consistently—and you’re doing great.


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